Consumer Insights


When entering the Hussman School of Media and Journalism, I would have never assumed that I would find a passion for research. After taking Processes & Effects of Mass Communication during the Fall 2018 semester, I have taken a research perspective to all projects I work on.

Using Research In Communications

I am a firm believer that communications doesn’t just entail simply writing copy or making great visuals. By utilizing research, companies can add more value to their companies, and this is what makes a compelling brand story. This research can range from A/B testing all the way to market testing.

MEJO 445 Research

Processes and Effects of Mass Communication Group Research Projects that cover topics from social media to excessive advertising

MEJO 379 Research

Advertising & Public Relations Research Project covering the effect of cause marketing on college students and phenomenon of Patagonia versus Fratagonia